The ironic thing about a search engine is that most people don’t use them to search. In fact, most people use them to get immediate results on who they should go with when they need a particular good and/or service.
In fact, when a person is looking for results on a search engine, they aren’t going to look further than the top half of the first page to get it. If you are a company that is looking to bring in business in your area, you need to be on the top half of those first page of results to even stand a chance. If you are not at the top of that first page, your potential customers are going to go to those who are, i.e. your competition.
Of course, just because you at the top of the first page of results does not mean that you are automatically going to bring in customers. When people click onto your website to see what you can offer them, they need to be impressed with what they find. Most customers are going to make a decision on a company within seconds of getting to their site. If they think that your site looks unprofessional, or outdated, they are going to click to another site. Potential customers are super-sensitive to the quality of websites in this day and age, meaning that they are not going to mess around with something that looks like it could be “dangerous” to their safety. In addition to getting help with SEO, you also need a professional that can help with the design of your website.